Electric Business Models

IMG_1470Have you ever experienced the wonderful feeling of driving an electric scooter bike? Today I did. WOW! During the lunch break of our Business Modeling session with the Dutch based company QWIC run by Taco Anema and Michiel Hartman I had the opportunity. Sailing on your bike with no sound at all through the busy streets of Amsterdam-Zuid. Wonderful. I’d love to have one! See how Jan Selen (JAM) visualized my moves in this picture here…

During our session together with Twenty Twenty – Minnemijn Smit en Foris Croon – we explored different models. Strange. People are still afraid that they are not able to reload their accu. But how many fuel stations do we have near our home? Do we have the opportunity to get fuel at home? No! So? Afraid to do something environmental friendly? And what about the models? Freemium? Charge for accu’s only? A subscription or lease?

Anyway, I don’t care. My next car is a QWIC!


Business Model Video of June 19th 2009

Great conferences, high energy, great speakers and dito audience. Do you see all the stickies on the participants? We did a physical tagging exercise. A must for every event! And… the book is ready for sale.

1st COOL! Business Model Knowledge Fair Amsterdam

3641189682_22ea0cdfe1Last Friday 60 participants from more than 12 countries came together to talk about “Business Models” in “Hotel De Goudfazant” in Amsterdam. The 1st Business Model Knowledge Fair was organized by Business Models Inc. in order to stimulate business model thinking. Cool was that Alex Osterwalder used this occasion to soft launch his book “Business Model Generation.” A photo album is created by JAM here

The day started with a vision on Business Models by Alex Osterwalder, where are we today and what do we need to do in the near future to make Business Models work for us! He also assessed with the audience what works and doesn’t work with the Business Model Canvas. Then an interview was held with the book team incl. Yves Pigneur, Alan Smith, Tim Clark, Alex Osterwalder and Patrick van der Pijl. A beautiful video was shot by Fish-eye click here

In the Business Model Carousel, real life practices on business model implementation were presented amongst others DSM by Bas van Oosterhout, Seats2meet.com by Marielle Sijgers and National Archive by Harry Verwayen. 

Collectors item! Finally the BOOK arrived! A courier brought the fresh prints from the print house. We printed a limited edition of 200 copies in black and white. BUT, what happened?!@# The book pages were not printed the way Alan designed it. Now the effect of strong relation between left and right hand print is gone… Lessons learned on prototyping! The book will be launched in September and can be pre-ordered with 25% discount here

In order to stimulate the interactivity with the audience we were tagging each other with stickers (see pictures) and Sendsteps used their technology to welcome people through SMS and also to ask them questions during the session. Answers were send by SMS and the results were broadcasted on screen. Amazing!

But how do you communicate something difficult such as a business model? Mike Overdijk (JAM) first explained us the Visual Design Process. How you make a design out of a white paper? (greenfield). And then it all started! Jan Selen motived people to start drawing… Mike instructed the participants to interview each other and draw a business model. You can see the results here in the picture. DSC_8927

In the afternoon Tim Clark (entrepreneur, author, editor) took us on a journey to show the cultural impact on business models and especially in Japan where he has worked many years. Alan Smith (designer The Movement) showed us principles of Design thinking which plays an important role in the book. 

Are we able to explain the success of the Hub and our community per today? And what is needed and wanted in the near future? How can we succeed? Martijn Pater (Fronteer Strategy), showed us the guiding principles of co-creation and how the Hub meets these criteria. Amazing! Then we were brainstorming with the participants on the needs and wants… 

“Great energy! very good line up of speakers, promising book! and the network of people here was very interesting! thanks for that! were some of the feedback we got from last Friday. Thanks to all participants! the book team, Marielle, Bas, Martijn, Hylke (our student), 3M (for materials), Tim, Alan, Yves, Alex, JAM, Fish-eye and see you next year!

Business Models of the Future lectures at Nyenrode University this fall with Prahalad and Osterwalder

Picture 12

Many companies had a proper working business model with a revenue model included. Actually, more and more companies understand that there models become obsolete due to changes in their environment. Credit crisis, the changing behavior of the consumer, the role of Internet and (unlimited) access to knowledge and information has resulted in traditional models becoming meaningless and that we have to find new models. 

But how do we cope with the changing environment? McKinsey found that the lifecycle of companies is becoming shorter from 90 years in 1935 to 15 years in 2005. The credit crisis will have a big impact on this. Every organization should evaluate their business model in a continuous basis. 

And how do we come up with new business models? Can we find new revenue models? How do we find a model that suits our company? First, we can learn from other companies. But by means of copying a model does not mean it will work for you. 

This fall we look into this subject together with C.K. Prahalad, Professor of Strategy University of Michigan, and Alex Osterwalder, PhD Business Modeling at University of Lausanne. Their books “The new age of innovation” and “Business Model Generation” (this book is to be launched in August this year) will serve as a basis for our college serie at Nyenrode University (Breukelen, The Netherlands). Look here for more details (Dutch).

The colleges combine strategic, practical, organizational change, design, Internet and theory information on Business Models. Business Models Inc., Patrick van der Pijl, and Jille Sol will run a workshop on Business Modeling on the 20th of October as part of this program. Vincent Everts, Paul Louis Iske and Dirk-Jan Abbringh are running colleges as well. We believe this is a major step in Business Model Thinking where Focus Conferences and especially Kristel Veerman has put a step forward in putting this program and people together. Hope to see you this fall.

Open Innovation Business Models

IMG_1075On May 6th I was running a workshop together with Ouke Arts of PricewaterhouseCoopers on Open Business Model Innovation. LEF Open Innovation (@ Media Plaza Utrecht) had put an interesting program together to discuss the topic “What is open innovation?” Open Innovation is a term promoted by Henry Chesbrough (Prof. University of Berkeley). The idea behind open innovation is that companies work with other companies on innovation. They either source it in, or source it out (eg. patents they do not use). 

Just at the time I needed to do prepare the workshop Alex Osterwalder and Yves Pigneur released their book chunk on Open Business Models on the Hub. Alex describes here the difference between the outside in and inside out approach. Very visual presentation on how these business models work. Examples of Glaxo and Proctor & Gamble included. 

But how does open innovation work for the participants of the workshop? During our workshop they audience had difficulties in coming up with a definition. Is it that you work close together on the innovation process with other companies? But what if a company recently invented an idea or concept and you start working with them rightaway? Is that inside out open business models? Or is it just smart sourcing? Anyhow, we had great discussions, people helped each other with describing business models and we concluded: Invent your business model! Inside, outside and upside down! (you can take a look at our slide pack here).

Dutch Business Models on Social Media!

Dutch internet entrepeneursOn April 28th seven dutch internet entrepeneurs gathered in Amsterdam @ Van Hellemond. Why? To discuss future internet developments with a focus on social apps./ media. Edge Strategies, a marketingresearch business from the US asked Business Models Inc. to find and invite dutch internet entrepreneurs for this discussion. The entrepreneurs should all own or have interests in websites with a lot of social interaction. A large international hosting company is the principal of the research. Frank Della Rosa – from Edge Strategies – is connected through our business model hub.

The result of our quick network search was amazing! Great enthusiasm and a great crowd showed up at the research meeting. See here for yourself. Sander (Favela Fabric), Hessel (Tribe of Noise), Jeroen (Mindz.com), Wouter (Wakoopa.com), Patrick (The Next Web), Daan (Redchocolate.nl) and Mathys (Mobypicture).

The outcome of the research is confidential. However, we share some interesting thoughts with you here and later on in this blog. Everybody agreed that making money with social media is really possible. New businessmodels evolve everyday. Lessons learned was that most of the times the businessmodel that worked wasn’t the original designed businessmodel. “We actually stumbled upon it” was heard a few times.

Cloud computing has a very bright future. One big advantage is the very transparant and flexible coststructure. One disadvantage is the inflexibility of data transfer to another cloud supplier. New vendor lock-in systems is something people are tired of after years of Microsoft tyranny.

Frank was very pleased with the results. The research is to be finished in May. We will continue doing research on business models. The next chapter will be business models in the advertising industry.

Free models

Today is a Free day! Alex Osterwalder posted his book chunk about Free as a Business Model on the Hub. What is actually a free business model? As Alex describes it is a “business model where at least one customer segment is able to continuously benefit from a free offer. It usually financed by another part of the business model or another customer segment.” The chunk describes great examples on Advertising (Metro), Freemium (Flickr, Skype, Insurance!) and the Bait and Hook model. You can find out more on our Business Model Hub. At the moment we are working with more than 350 members from 44 countries and we have 10 more chunks to go…

Peter Froberg – one of our members on the Hub – from Denmark introduced a great example on a Free Business Model: Freemium on his blog: Flat World Knowledge. Actually a model that looks interesting. Something we would have loved when we were students. Look at the movie of Flat World Knowledge. (sorry, I could not plug it in here).

But what is free actually? Free does not represent any value, does it? Nothing is for free… In the end someone has to pay… Either the client (a segment) or the advertiser or the government.