We moved to a new address…www.businessmodelsinc.com

Dear visitors, we have moved to a different location. Finally to our own premises. You can now follow us on www.businessmodelsinc.com. Njoy the ride!


Business Model Presentation in 7 minutes…

Alex Osterwalder gave a 7 minutes presentation at Emerce Day in The Netherlands. See for yourself. He will do a bit longer workshop (188 minutes) on 13th of October in the Netherlands @ Nyenrode University, Breukelen.

The last post before the launch of our book

Picture 41It all started for me in March 2008 when I found Alex Osterwalders‘ business model presentations on the Web. In my company ULURU we innovated for companies such as Heineken, Tom Tom, ING etc. but we we had a hard time making business plans work. Why? There was no clue about a sound business model methodology. I thought it would be nice to get Alex over for a training for our clients (and for myself).

At that time Alex focused with his Arvetica firm on the private banking industry in Switzerland. “If there is enough interest, I might consider coming over to Holland” Alex said.  And yes there was… In no-time we had a workshop full of interested and experienced business modelers from all over the world: New York, Istanbul, Turkey and the Netherlands. 

After the workshop in Amsterdam April 22nd me and the participants asked Alex “When will you start working on your book…?” And Alex had to admit that it was about the time. At the end of the summer Alex decided to fully focus on the book. With full mental support of Yves Pigneur. We started to look for producers, designers and financing. More and more we concluded the book needed to be very special. We also needed to find a way to work together… or not. On October 27th we had a session together in Lausanne, Switzerland. We drew our visioning stories together. What would our future be like with or without a business model (book)? After a lovely dinner at Alex family home, we continued our brainstorming and came up with an action plan. 

A special business model for the book

What is a business model book without an innovative and sound business model? That sucks! So we came with a special model. No publisher, no financing but a co-created book by people who want to be part of our journey. In december 2008 we started the Business Model Hub (www.businessmodelhub.com) where people could subscribe after a payment of 24 USD. They get access to the content, can comment on design and their name is printed in the book. After a couple of months we saw the number of members rising and so the subscription did as well. The last participant paid 243 USD.

Design thinking and business modeling

DSC_8925Alan Smith from The Movement joined a workshop of Alex last year. After Alex put a post on his blog about finding the right designer for the book, Alan responded immediately. We met together with Alex this year in London. For us it was immediately clear Alan could take design-wise the book to the next level. We were impressed from the start. And Alan kept his promise. The book is an amazing beautiful result of not design only but a very meaningful way of combining design thinking in management books. “I want to create a cook-book for management” Alan said meaning you want to make the recipe as soon as you open the book. 

Prototyping of the book…

Part of Alex’ philosophy on business model innovation is design thinking. Prototyping is all about creating the options for your business model and shaping it as best as you can. On June 19th Alex launched the unfinished version of the book. 200 versions were printed for the participants. And.. it was a disaster. The pages were printed in the wrong order and the quality was not acceptable. “Prototyping is very meaningful!” Alex and Alan said. 

A friend brought me into contact with Maarten Modderman. He immediately said that our special book deserves a better printing and finishing. IMG_1502He came with a book that has no “back”. The book is glued and sewed and that’s it. The book then feels like a workbook, if you open it on your desk it stays open all the time. More beautiful is even the finishing. A manually glued cardboard black printed cover resulting in a 1,2 kg book.

At the moment we are connecting our website http://www.businessmodelgeneration.com with an e-fulfillment center so shipment will be fully automated. Then the books will be shipped in the week of september 26th. The first print run contains 5.000 books of which already 1.500 are sold through our site.

The final book launch at Nyenrode University

 Alex will come to The Netherlands – where it all started – on October 13th to run a workshop on business modeling… And… to present the book! You can subscribe through the website of Focus Conferences (contact: KristelVeerman at veerman@focusconferences.nl). Our blog readers will get a special price for Alex workshop incl. the book € 395.- 

Life after the launch?

So is there any life after the launch? Alex is happy that he finished the book. But there is more to come. Speeches, a new platform, white papers, tools for business modeling, workshops and so on… And for me? I found it fantastic applying Alex’ methodology in combination with visual thinking for clients. Improving our methodology and creating products for business modelers. And the book – not even shipped – brings me into contact with wonderful people all over the world. For me the journey just started. With an amazing team: Alex, Yves, Alan, Tim and our Hub! Looking forward continuing the journey…

1st COOL! Business Model Knowledge Fair Amsterdam

3641189682_22ea0cdfe1Last Friday 60 participants from more than 12 countries came together to talk about “Business Models” in “Hotel De Goudfazant” in Amsterdam. The 1st Business Model Knowledge Fair was organized by Business Models Inc. in order to stimulate business model thinking. Cool was that Alex Osterwalder used this occasion to soft launch his book “Business Model Generation.” A photo album is created by JAM here

The day started with a vision on Business Models by Alex Osterwalder, where are we today and what do we need to do in the near future to make Business Models work for us! He also assessed with the audience what works and doesn’t work with the Business Model Canvas. Then an interview was held with the book team incl. Yves Pigneur, Alan Smith, Tim Clark, Alex Osterwalder and Patrick van der Pijl. A beautiful video was shot by Fish-eye click here

In the Business Model Carousel, real life practices on business model implementation were presented amongst others DSM by Bas van Oosterhout, Seats2meet.com by Marielle Sijgers and National Archive by Harry Verwayen. 

Collectors item! Finally the BOOK arrived! A courier brought the fresh prints from the print house. We printed a limited edition of 200 copies in black and white. BUT, what happened?!@# The book pages were not printed the way Alan designed it. Now the effect of strong relation between left and right hand print is gone… Lessons learned on prototyping! The book will be launched in September and can be pre-ordered with 25% discount here

In order to stimulate the interactivity with the audience we were tagging each other with stickers (see pictures) and Sendsteps used their technology to welcome people through SMS and also to ask them questions during the session. Answers were send by SMS and the results were broadcasted on screen. Amazing!

But how do you communicate something difficult such as a business model? Mike Overdijk (JAM) first explained us the Visual Design Process. How you make a design out of a white paper? (greenfield). And then it all started! Jan Selen motived people to start drawing… Mike instructed the participants to interview each other and draw a business model. You can see the results here in the picture. DSC_8927

In the afternoon Tim Clark (entrepreneur, author, editor) took us on a journey to show the cultural impact on business models and especially in Japan where he has worked many years. Alan Smith (designer The Movement) showed us principles of Design thinking which plays an important role in the book. 

Are we able to explain the success of the Hub and our community per today? And what is needed and wanted in the near future? How can we succeed? Martijn Pater (Fronteer Strategy), showed us the guiding principles of co-creation and how the Hub meets these criteria. Amazing! Then we were brainstorming with the participants on the needs and wants… 

“Great energy! very good line up of speakers, promising book! and the network of people here was very interesting! thanks for that! were some of the feedback we got from last Friday. Thanks to all participants! the book team, Marielle, Bas, Martijn, Hylke (our student), 3M (for materials), Tim, Alan, Yves, Alex, JAM, Fish-eye and see you next year!

Business Models of the Future lectures at Nyenrode University this fall with Prahalad and Osterwalder

Picture 12

Many companies had a proper working business model with a revenue model included. Actually, more and more companies understand that there models become obsolete due to changes in their environment. Credit crisis, the changing behavior of the consumer, the role of Internet and (unlimited) access to knowledge and information has resulted in traditional models becoming meaningless and that we have to find new models. 

But how do we cope with the changing environment? McKinsey found that the lifecycle of companies is becoming shorter from 90 years in 1935 to 15 years in 2005. The credit crisis will have a big impact on this. Every organization should evaluate their business model in a continuous basis. 

And how do we come up with new business models? Can we find new revenue models? How do we find a model that suits our company? First, we can learn from other companies. But by means of copying a model does not mean it will work for you. 

This fall we look into this subject together with C.K. Prahalad, Professor of Strategy University of Michigan, and Alex Osterwalder, PhD Business Modeling at University of Lausanne. Their books “The new age of innovation” and “Business Model Generation” (this book is to be launched in August this year) will serve as a basis for our college serie at Nyenrode University (Breukelen, The Netherlands). Look here for more details (Dutch).

The colleges combine strategic, practical, organizational change, design, Internet and theory information on Business Models. Business Models Inc., Patrick van der Pijl, and Jille Sol will run a workshop on Business Modeling on the 20th of October as part of this program. Vincent Everts, Paul Louis Iske and Dirk-Jan Abbringh are running colleges as well. We believe this is a major step in Business Model Thinking where Focus Conferences and especially Kristel Veerman has put a step forward in putting this program and people together. Hope to see you this fall.

Dutch Business Models on Social Media!

Dutch internet entrepeneursOn April 28th seven dutch internet entrepeneurs gathered in Amsterdam @ Van Hellemond. Why? To discuss future internet developments with a focus on social apps./ media. Edge Strategies, a marketingresearch business from the US asked Business Models Inc. to find and invite dutch internet entrepreneurs for this discussion. The entrepreneurs should all own or have interests in websites with a lot of social interaction. A large international hosting company is the principal of the research. Frank Della Rosa – from Edge Strategies – is connected through our business model hub.

The result of our quick network search was amazing! Great enthusiasm and a great crowd showed up at the research meeting. See here for yourself. Sander (Favela Fabric), Hessel (Tribe of Noise), Jeroen (Mindz.com), Wouter (Wakoopa.com), Patrick (The Next Web), Daan (Redchocolate.nl) and Mathys (Mobypicture).

The outcome of the research is confidential. However, we share some interesting thoughts with you here and later on in this blog. Everybody agreed that making money with social media is really possible. New businessmodels evolve everyday. Lessons learned was that most of the times the businessmodel that worked wasn’t the original designed businessmodel. “We actually stumbled upon it” was heard a few times.

Cloud computing has a very bright future. One big advantage is the very transparant and flexible coststructure. One disadvantage is the inflexibility of data transfer to another cloud supplier. New vendor lock-in systems is something people are tired of after years of Microsoft tyranny.

Frank was very pleased with the results. The research is to be finished in May. We will continue doing research on business models. The next chapter will be business models in the advertising industry.

Business Model Knowledge Fair and Book Launch 19th of June!

The Business Model Knowledge Fair and Book Launch Party on June 19 2009 in Amsterdam (register now for early-bird rate) is coming. There are still some chunks to be delivered… for thebusiness model book, but I’m really looking forward to the event. It will be a special day where we have working sessions around the book content and share knowledge and experience with business model practitioners! It will be a unique and particular event and you will get a limited special launch edition of the book. 

As a reader of my blog you get a special discount off the entry price. I offer you a nice 10% (discount registration code: “bizmodelblog10”).

Please note our presentation enclosed here won the “best presentation of the day by slideshare”!

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