1st COOL! Business Model Knowledge Fair Amsterdam

3641189682_22ea0cdfe1Last Friday 60 participants from more than 12 countries came together to talk about “Business Models” in “Hotel De Goudfazant” in Amsterdam. The 1st Business Model Knowledge Fair was organized by Business Models Inc. in order to stimulate business model thinking. Cool was that Alex Osterwalder used this occasion to soft launch his book “Business Model Generation.” A photo album is created by JAM here

The day started with a vision on Business Models by Alex Osterwalder, where are we today and what do we need to do in the near future to make Business Models work for us! He also assessed with the audience what works and doesn’t work with the Business Model Canvas. Then an interview was held with the book team incl. Yves Pigneur, Alan Smith, Tim Clark, Alex Osterwalder and Patrick van der Pijl. A beautiful video was shot by Fish-eye click here

In the Business Model Carousel, real life practices on business model implementation were presented amongst others DSM by Bas van Oosterhout, Seats2meet.com by Marielle Sijgers and National Archive by Harry Verwayen. 

Collectors item! Finally the BOOK arrived! A courier brought the fresh prints from the print house. We printed a limited edition of 200 copies in black and white. BUT, what happened?!@# The book pages were not printed the way Alan designed it. Now the effect of strong relation between left and right hand print is gone… Lessons learned on prototyping! The book will be launched in September and can be pre-ordered with 25% discount here

In order to stimulate the interactivity with the audience we were tagging each other with stickers (see pictures) and Sendsteps used their technology to welcome people through SMS and also to ask them questions during the session. Answers were send by SMS and the results were broadcasted on screen. Amazing!

But how do you communicate something difficult such as a business model? Mike Overdijk (JAM) first explained us the Visual Design Process. How you make a design out of a white paper? (greenfield). And then it all started! Jan Selen motived people to start drawing… Mike instructed the participants to interview each other and draw a business model. You can see the results here in the picture. DSC_8927

In the afternoon Tim Clark (entrepreneur, author, editor) took us on a journey to show the cultural impact on business models and especially in Japan where he has worked many years. Alan Smith (designer The Movement) showed us principles of Design thinking which plays an important role in the book. 

Are we able to explain the success of the Hub and our community per today? And what is needed and wanted in the near future? How can we succeed? Martijn Pater (Fronteer Strategy), showed us the guiding principles of co-creation and how the Hub meets these criteria. Amazing! Then we were brainstorming with the participants on the needs and wants… 

“Great energy! very good line up of speakers, promising book! and the network of people here was very interesting! thanks for that! were some of the feedback we got from last Friday. Thanks to all participants! the book team, Marielle, Bas, Martijn, Hylke (our student), 3M (for materials), Tim, Alan, Yves, Alex, JAM, Fish-eye and see you next year!



  1. Great post! I’ll subscribe right now wth my feedreader software!

  2. […] the book a few weeks ago in Amsterdam. 60 People showed up for a very well organised and inspiring day. The drawing is our model summarised by Paul den Dulk. The book launches later this […]

  3. […] to the event: The day was perfectly run by Patrick van der Pijl from Business Models Inc, who moderated the presentations and workshop sessions. The event took place at the “Hotel De […]

  4. […] to the event: The day was perfectly run by Patrick van der Pijl from Business Models Inc, who moderated the presentations and workshop sessions. The event took place at the “Hotel De […]

  5. thanks for posing the great information , so sharpen my brain . waiting for the book publish.

  6. the book is published, you can buy business model generation at Amazon!

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